Thenuka Karunaratne, from daydream, discusses the future of SEO and its inevitable shift towards programmatic methods. He explores how automation and AI are transforming traditional SEO practices, making them more efficient and scalable. Thenuka delves into the implications of this shift for businesses and marketers, emphasizing the need to adapt to these evolving technologies.

"AI has the potential to drastically improve leverage by 100 times for a lot of SEO and content people." - Thenuka Karunaratne

"Programmatic SEO is essentially taking structured data and turning it into content." - Thenuka Karunaratne

"Companies that should succeed long term in SEO are those that have a defensible and durable data advantage." - Thenuka Karunaratne

"Programmatic SEO is getting better and better at answering more complex questions, because it's smarter, because you can use AI models. And in addition to that, their ability to tap sources of context is improving drastically." - Thenuka Karunaratne