CEO and Cofounder at Daydream, Thenuka Karunaratne, discusses three types of content to enable programmatic SEO. In this episode, Thenuka shares his perspectives on: how programmatic SEO transforms traditional SEO approaches, key types of content that drive programmatic SEO success, challenges and considerations in adopting programmatic SEO, case studies demonstrating successful programmatic SEO implementations, and aligning content and SEO strategies within a programmatic framework.

“In the pre AI era, it was much easier to have an approach where you could just generate tons of pages and push them all live without too much concern, because you're basically just templating and populating data in different places.” - Thenuka Karunaratne

“If you're just generating content purely generated by pre-trained LLMs, then what you're going to end up having is a hundred, a thousand copies of your article that are very, very, very similar.” - Thenuka Karunaratne

“Focus on quality, scale it out at a pretty reasonable scale from the beginning, and then move on to the next strategy or template before you move on to the next strategy or template.” - Thenuka Karunaratne

“Is there a long tail search volume in your space? If there's not, there's no point in doing programmatic SEO.” - Thenuka Karunaratne