When Nico is not working on daydream, he's writing for his newsletter, Failory, where he explores the reasons why startups fail. He started Failory when he was 15 years old and has since grown it to 40k subscribers.

One of the main user acquisition channels for Failory is pSEO. 250K users come across Failory every month on Google searches, most of them arriving at one of Failory's programmatically created pages.

At daydream, Nico is working alongside our clients to create and execute their pSEO strategies.